Senior Housing
Master Planning

Q: Why is master planning important for senior living projects?

Master planning ensures that new or established communities meet consumer trends and expectations, adapt to demographic demands, and perform financially. It gives providers, owners, and operators a clear roadmap for decision-making before committing significant resources.

Q: How does master planning support financial performance?

By combining your community’s unique opportunities and challenges, feasibility studies, capital forecasting, and financial modeling, master planning helps providers, owners, and developers understand potential returns and choose the most cost-effective development path.

Q: Who benefits from senior housing master planning?

First, current and future residents. Additionally, owners, investors, and operators of senior living facilities benefit. It provides clarity, reduces uncertainty, and ensures communities are designed to meet both resident needs and organizational goals.

Unique Objectives Require Unique Solutions

Successful senior housing construction solutions begin with understanding who you are — your mission, goals, current realities and aspirations. Master planning bridges today’s realities with tomorrow’s opportunities, giving providers, owners, and developers a clear path forward. Our intentional process reviews existing data and information, including market demand, site conditions, existing infrastructure, and stakeholder perspectives. Then it develops unique solutions that balance market needs, operational efficiency, and financial performance.

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The Benefits of Master Planning for Senior Housing Projects

Intentional master planning for senior housing ensures every dollar invested in your community works harder by creating a roadmap for capital improvements and community growth. It improves decision-making and provides the insight needed to adapt to changing markets, align financial strategies, and design communities that truly perform.

Community Living Solutions helps you:

Reposition communities to meet changing demographics and care models.
Assess feasibility through market studies and demand analysis.
Align capital forecasting and financing strategies with real-time costs.
Build consensus among leadership teams for informed, unified direction.

By combining market intelligence and financial pro formas with conceptual master planning, we help you remain relevant in your community, achieve financial sustainability, and lay the groundwork for long-term success.

Our Master Planning Approach

Existing Data Collection and Review

Market needs assessment — Working with expert partners, we evaluate both quantitative and qualitative demand in your market area. This ensures your community's strategy aligns with market needs and wants, resident and workforce demographics, and competition — both today and into the future.
Site evaluation — Collect and review existing documentation related to the community and site to gain a clear understanding of all parameters and any restrictions to the development.

Property Condition Assessment

Partnering with professional engineers, facilities that have been serving their communities for years may have latent capital needs. A thorough property condition assessment identifies infrastructure systems that are beyond their useful life, no longer in compliance with current codes, energy inefficient, and other conditions that need to be addressed. The result: objective insights to help make smart investments in current and future systems and facility needs.

Project Visioning and Scope Generation

We guide stakeholder groups through visioning and consensus building, an intentional process that aligns perspectives and goals, reduces emotion, and results in a shared vision that the entire organization can embrace.

Conceptual Planning

Architectural programming — We help define the spaces and configurations that support your operational and experiential goals. This results in an architectural space program that translates vision into functional design.
Architectural concept plan development — Our team synthesizes visioning, market analysis, and programming into cohesive design solutions. These solutions address current and future needs, balancing organizational goals with market needs and expectations.

Development Services

At this stage, CLS helps translate vision and planning into development-ready direction. We work with ownership and advisors to establish a preliminary capital budget and pro forma, outline a high-level development milestone schedule, and document findings in a conceptual master plan report. This step supports informed decision-making and provides the financial, scheduling, and planning framework needed to advance into the next phase.

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Position Your Senior Living Facility for Success

Community Living Solution’s planning process addresses market opportunity, evaluates potential campus and facility repositioning, presents renovation and site development options, and then balances it with revenue and cost factors. From market analysis to concept development, our process ensures your solutions are designed to meet resident needs and deliver long-term operational success.

Learn more about how we can bring your vision to life